Signal versus noise

Let's be honest.

Most of X is just noise:

• "Start a newsletter!"

• "Start cold email!"

• "Are you using AI yet??!"

My biggest lesson of 2024 was being able to split the signal from the noise.

That means focussing on:

• Getting proof-of-concept

• Understanding my market

• Getting leads and cash in the door

There's nothing more important than those three things.

Fads and trends come and go.

But the fundamentals stay the same.

So here's my question to you:

Are you focussing on signal right now?

Or are you distracted by the noise?

P.S. If you want a way to focus on the signal and build a solid offer for your business for 2025, click here get my free sales strategy guide.