Boredom

“You keep swapping business models because you're afraid of doing the work.

But the grass isn't greener on the other side.

It’s greener where you water it.”

If you’ve ever spoken to me in person you’ll know I’m a big fan of psychology.

Not in a scientific sense but in a way that provides academic explanations for everyday behaviour.

One such behaviour is the constant switching of attention from one thing to another.

If you think about it - it’s truly fascinating.

I’m sure you’ve experienced this in your life at some point…

The constant need for:

• A new job.

• A new hairstyle.

• A new way of doing things.

Or more appropriate to our discussions - a new business model or new niche.

Because in the constant rain of opinions and secret sauces we hear online, there is always the “next best thing” that you could be working on that you “can’t miss”.

And who could blame you?

Opportunities are exciting.

Everyone loves the pleasant woft of undefined potential.

But here’s the problem:

It’s just that - undefined. Uncertain. Not confirmed.

And the work that’ll be required to dig through and understand the benefits of that opportunity will take weeks or even months of consistent effort.

And this is where most entrepreneurs live their life.

In a constant cycle of novel stimulation, never truly committing, and never ever diving deep enough into any one thing long enough to reap the rewards that come with dense knowledge and experience.

It’s easy to take up something new.

Anyone can do that. That’s why it’s worth nothing to the market.

It’s hard to stick to that thing for 6-12 months.

It’s even rarer to stick to that thing for 3-5 years.

And yet that’s where all the money is.

Eventually after swapping tactics enough times, like myself, you’ll realize this is true.

And that what you were avoiding the whole time wasn’t the “need for stimulation”.

It was the fear of the work it takes to truly master something.

So pick your niche.

Select your business model.

I’m sure you already know what it is you want to do.

Trust your instincts.

And lock it in for the remainder of 2024.

It won’t be perfect but that doesn’t matter.

What matters is you stick to what you said you were going to do.

Because if you don’t, your hard work that you praise so much will be in vain.

Once you discover what your “true calling” is in January and start the cycle all over again.

Now is the time to make that decision.

And reject shiny objects as a matter of principle.